Finding a niche

In the past it was possible to create a simple mainstream poker- or casino site and make money with it. But this time is over. The pokerindustry is too progressed for that. The pokerindustry is no exception to other industries. Pioneers often enter the whole and broad market while followers will only cover new niches. And this should be your strategy with a poker- or casino website.

Obvioulsy your first task is to find your niche. If you didn't find any it's not possible to operate there. Here are the requirements for your niche:

• You have to know your niche well
• The competition must not be too tough in this niche
• You have to make good money if you're dominating your niche

Some Poker- or Casino Affiliates choose a niche they have no interest in. For instance they write about 2-7 Triple Draw and barely know the rules let alone playing themselves. That's obviously bad! Look for a niche you personally like. If you prefer Seven Card Stud over 2-7 Triple Draw than you should go with Seven Card Stud although the competition might be tougher there.
By the way: TrickyPlay is the perfect room for niches. We offer plenty of forms. You won't have heared of all of them: Hold'em, Omaha, Soko, Seven Card Stud, Five Card Draw, 32 Card Draw, 2-7 Triple Draw, Americana und Telesina. If that's not a big selection of niches...
But niches don't have to do anything with different forms of poker. Why not women-poker, a website only for pokerbooks, for freeroll players of Patrik Antonius fans? There are thousands of niches you only have to find one that suits your requirements.

Also the competition must not be too tough. Just Google for the most likely keywords of your niche. At 2-7 Triple Draw this could be „2-7 Triple Draw“, „Triple Draw“, „Deuce to Seven“, „2-7- Lowball“, „play 2-7 Triple Draw“, etc. Depending on the quantity of search results you can compare the niches competition. If you look at the first few sites that rank on top with those keywords and those sites have plenty of content and a high Google Page Rank then the competition is pretty tough.
Before you take a niche you don't like personally but where the competition is low better choose a niche you like although the competition might be higher.

Your goal is to make money with your visitors. That means that your visitors quality should be fairly high. A site like „poker freerolls“ might have more visitors than „TrickyPlay bonus code“ but the latter will make more money. People that look for freerolls only want to find some freerolls and try to earn some cash. They won't deposit and play on medium stakes. Someone who searches for TrickyPlay bonus code wants to deposit and will play for real cash making you good money!